However, the disadvantage to the organization in embracing the new mission (focusing on issues about the environment, the climate and to care about the planet) was the fact that a number of its activities became incompatible thus creating tension among NGS’s financial supporters and sponsors. 0000059885 00000 n E-commerce was one of the options that Fahey was considering. In January 2010, John Fahey, President, CEO and Chairman of the Board of Trustees' Executive Committee in Washington, DC, the National Geographic Society (NGS), to decide how best to organize the 121-year mission driven organizations to accelerate the world of digital convergence and reduce sales of the magazine. In January 2010, John Fahey, CEO and Chairman of the Executive Committee of the Board of Trustees of the National Geographic Society in Washington DC, (NGS), must determine the best way to organize the 121 years the organization focused on the mission to a world of digital convergence rate and lower … 0000077275 00000 n National Geographic Society Case StudyStudent’s Name:Institutional Affiliation:DateNational Geographic Society Case StudySituation AnalysisInternal Communication WeaknessesOne of the challenges facing the internal communication network of the National Geographic Society is the lack of feedback. <<818a4426ccda854fb047742703729603>]>> In essence the Global Media Group was set out to serve NGS members and partners while rationalizing its mission at the same time. This achievement significantly contributed to NGS’s mission of providing a single global brand to its customers. You plan should include: • A narrative description of your strategic approach, referencing appropriate course readings, including the principles of persuasion that you will apply • 1 communication objective for each business objective • Target audiences/influencers for each communication objective • One communication tactic to help achieve each of the communication objectives, including a description of each tactic, the channels/media to be used to implement the tactic, and 2-3 success measures Just like with Helix (I attached “Example Helix Assignment”), you should use the below expanded outline (do the below for each business objective). 0000039472 00000 n Reference this. 0000040388 00000 n They considered their membership as magazine subscriber instead of society member. One option was to have the senior manager report to Global Media Group, the second option was to report to the Enterprise Group and the third option was to report directly to Fahey. There is also the likelihood of NGS risking its international reputation when it adopted this new mission. Many companies have been affected from e-commerce for example print media. Free resources to assist you with your university studies! Case Study #2 National Geographic This case has two parts: 1. This arm of the organization provided the efficiency component that was needed within NGS, because it was able to reduce department overlapping and conflicting digital content materials by ensuring and providing more tailored and integrated content offerings. NSG’s mission was to discover as well as to inspire people. 12 million unique visitors visited NGS website per month. Global Media Group (GMG) brought them onto the same page and presented NGS as a global brand. 0000039405 00000 n Their competitors like Disney and Viacom had enough resources to invest. As a result of these strategic accomplishments, NGS was able to strive and gain higher levels of competitiveness, even in very challenging market environment. 0000059437 00000 n Please place the order on the website to order your own originally done case solution. New e-commerce executive would report to whom? 0000076813 00000 n 0000064000 00000 n With the evolution of technology, e-commerce has gained important role in today’s business. News Corporation and Dow Jones & Company, Inc. In January 2010, John Fahey, CEO and Chairman of the Executive Committee of the Board of Trustees of the National Geographic Society in Washington DC, (NGS), must determine the best way to organize the 121 years the organization focused on the mission to a world of digital convergence rate and lower sales of magazines.
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