Citing taste, a significant portion of carbonated soft drink consumers would like to see more all natural soft drinks, including naturally flavored sparkling water products. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Most consumers have them; many have grown during the global pandemic. FactSet calculates the Market Cap for the basic symbol to include common shares only. Seven core drivers of consumer behaviour that will shape global markets over the next 10 years. You will have the chance to meet our expert analysts and find out about our products and services. Economic Events and content by followed authors, Préférez-vous l'édition d'Investing.com en, La Croix Takes Back Market Share in Bubbly Water Wars: Jefferies. According to a Glass Packaging Institute report, 75% of millennials "actively look for changes they can make in their home and lifestyle to be greener," indicating that ditching wasteful plastic packaging for sodas could be an important movement in the industry. Your status will be reviewed by our moderators. Unique data & local expertise, unlock everything about the Indian consumer. Concerns over the healthfulness and sugar content of carbonated soft drinks (CSDs) are causing some consumers to decrease their consumption, creating new opportunities for flavored sparkling water to supplant CSDs as a healthier and lower-sugar alternative.While flavored sparkling water is not a new concept, it is proving to be the fastest growing segment in the US bottled water market, with help from brands that have seen successful sales growth such as LaCroix. "SodaStream is doing very well," Laguarta said. ETF data provided by Lipper. What’s more, bubly scores higher than other sparkling waters on the attributes that correlate highly with purchase intent, include ‘exciting,’ ‘tasty,’ ‘fun’ and ‘good value.’. We're starting to put more of the PepsiCo capabilities against the SodaStream business, especially around flavors and around some of the consumer experience with flavors, which I think were under-optimized direct-to-consumer capabilities.". By Josh Kolm. To find out how Mintel Group Ltd has benefited from ERDF funding, PepsiCo’s bubly makes a splash in US water market. Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy. While usage among Americans overall is relatively low, sparkling water can attract the attention of Millennials who are the most likely to be interested in flavored/unflavored sparkling water. TheStreet Ratings updates stock ratings daily. Mintel research shows that carbonated soft drink consumers also drink sparkling water, suggesting that a taste for carbonation may allow considerable crossover. Competitive intelligence, customer engagement metrics and expert analysis of omnichannel marketing. By doing so, you and %USER_NAME% will not be able to see Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. We're sorry. All of these factors should help the overall brand continue to sparkle and potentially even push towards that very bullish $1 billion target that Laguarta is touting. Major non-alcoholic beverage category players should highlight the satisfaction consumers find with CSDs and sparkling water, emphasizing choice and variety in marketing … The data does update after 90 days if no rating change occurs within that time period. The stock rose 3% to trade at this highest in about two years. The Future of Beauty and Personal Care. Please wait a minute before you try to comment again. Are you sure you want to delete this chart? Earnings and ratings provided by Zacks. Consumer Lifestyles, Marketing, Promotion, Mintel research on the US bottled water market, Modern Slavery Act Transparency Statement. Aside from the secular trend in sparkling water sales, which are slated to continue to surge globally, the company appears to be eating into Lacroix's leadership in the North American market. The sparkling water stalwart, first launched in early 2018, has roared into a market eager for low calorie alternatives to Pepsi's trademark products, especially among younger, health-conscious consumers.