axa liverpool deal value


The facility will comprise three full-size pitches, goalkeeping and warm-up areas, two gyms, a sports hall, pool, hydrotherapy complex … “We have already seen their emphasis on driving health, wellbeing, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit. Liverpool expand AXA deal to include training centre naming rights MLB debt hits US$8.3bn as Covid-19 sees club borrowing spike Report: Premier League PPV cost could be cut to UK£9.95 Commenting on the agreement, Gordon Watson, CEO of AXA in Asia, said: “Liverpool FC is one of the most illustrious names in the world of sport, with a huge and fiercely loyal following across Asia. The announcement represents a significant return for AXA within top-tier English football, following its heavy investment with the FA at the turn of the century, including as the presenting partner of the FA Cup. Southampton negotiate record shirt sponsorship deal. The state-of-the-art complex in Kirkby, which is also home to the club’s youth players, will feature AXA sponsor signage from later this year after a planning application was submitted to Knowsley Council. “The expansion of AXA’s partnership to include the naming rights of the club’s new training centre makes perfect sense,” said Liverpool chief executive Billy Hogan. “We are very pleased to strengthen our partnership with Liverpool Football Club, which has already enabled us to increase our brand recognition. “Not only will this partnership create new opportunities for our customers, agents, employees and members of our local communities to interact with players from both the men’s and women’s teams, but it will also allow us to leverage the expertise of Liverpool FC’s world-class professional health experts and academy coaches to provide unique, money-can’t buy experiences.”. explains more about how we use your data, and your rights. 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In 2018, the pair initially struck a four-year global partnership, which was expanded in May 2019 with the insurance company becoming the club’s training kit partner until the end of the 2021/22 season in a UK£20 million (US$26 million) a year deal. Results will appear on the next page. Liverpool announced a deal in the summer of 2017 with Western Union, said to be worth £5million a year. The AXA training kit deal is pushing the Merseyside club up amongst the biggest clubs in the world can reveal. For further information regarding Insider events, please use the contact details below: T: 0161 907 9758 The Reds are set to finally leave Melwood and move into the state-of-the-art facility during the November international break now the new facility has been completed following the slight delay caused the coronavirus pandemic. Billy Hogan, Liverpool FC's managing director and chief commercial officer, said: "We are very happy to welcome such a prestigious and ambitious brand to our football family as our newest global partner and our official insurance partner. Liverpool have announced the club's stunning new £50m training facility in Kirkby will be called the AXA Training Centre. Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds' new training centre at Kirkby. Gary Lineker makes Diogo Jota admission about Liverpool front three. Get all the latest updates after Liverpool's 5-0 win at Atalanta, including Jota analysis, plus breaking news, transfer talk and analysis straight to your inbox every day with our FREE email newsletter. Liverpool is on the verge of signing a new kit deal with Nike that would begin with the 2020-21 season and could be the richest in the Premier League. Sign up here - it only takes a few seconds! E:, © Newsco Insider Limited | Registered in England and Wales with Number 02709518 rights reserved We use cookies to make your experience better. Back in 2018, Billy Hogan admitted the club would consider naming rights once the facility was completed. “There are wider opportunities around the new training ground which we'll look at. ", Thomas Buberl, chief executive of AXA, added: "Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence. Liverpool expanded their deal with the global insurance brand to include sponsorship of the club’s training kit in May 2019. The multi-year deal, which will see AXA become Liverpool’s Official Global Insurance Partner, is particularly focused on the Asian market. It includes a number of exclusive mass Congratulations, you have successfully signed up to the Sport Industry Daily newsletter. Insurance firm is already the Premier League champions’ official training kit partner. Together we’ll work towards bringing to life really special experiences for our fans around the world.”. “The AXA Training Centre is a world-class facility that will forge a pathway of improvement, progress and success throughout the club’s first team and development squads. The multi-year partnership will involve the pair working together across the club's men's and women's teams, promoting healthy wellbeing and hosting a range of mass participation events and experiences. That was a three-year deal beginning with the 2019/20 season and saw AXA take over from online gaming firm BetVictor. Thomas Buberl, chief executive officer of AXA, said: “We are extremely excited and proud by this landmark step in our partnership with Liverpool Football Club. Fifth Floor October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month. 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We therefore look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will never walk alone. The multi-year partnership will involve the pair working together across the club's men's and women's teams, promoting healthy wellbeing and hosting a range of mass participation events and experiences. AXA has secured naming rights to Liverpool FC’s new £50m training complex after expanding its partnership with the Premier League club. The global insurer, which has today been named ‘Number one insurance brand in the world’ * for the 10th consecutive year, now becomes the club’s first global insurance partner.

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