Its major threat comes from online and offline competitors. Available at: https://www.statista.com/statistics/274825/companies-with-the-most-assigned-patents/ Accessed March 16, 2020, Amazon.com (2020). donates a portion of the purchase price to the customer’s charity of choice (Annual Reports, n.d.). Privacy by Richard Andrew. (2020). Amazon marketplace customers who are signing up for the Prime membership for faster deliveries and bigger discounts are more likely to consume the Amazonâs prime content and will get locked to the Amazonâs Prime membership even more. Amazon’s products can be accessed by customers through their website, Alexa, mobile apps, and by visiting their stores personally. The FBA program allows third party sellers to place their products in Amazonâs warehouses, where Amazon takes responsibility for all logistics, customer service, order fulfillment and returns. Prime members also get an access to the Amazonâs prime content and subscription services. Source: Amazon financial reports and Digital Commerce 360. Available at: https://www.statista.com/statistics/579718/most-popular-us-shopping-apps-ranked-by-audience/ Accessed March 16, 2020, Statista (2020). Amazon.com business overview from the companyâs financial report: âWe seek to be Earthâs most customer-centric company. Available at: https://www.vox.com/recode/2019/12/11/20982652/robots-amazon-warehouse-jobs-automation Accessed March 16, 2020, Kim, E. (2016). In 2005, Amazon introduced the Amazon Prime subscription service, which offers access to Prime Videos, Prime Music, free two-day delivery, same day delivery and many other benefits for a flat annual fee. Figure 1. â July 2018. It is estimated to have about 310 million active users and about one million subscribers across the globe. Further advancing in the technology business, Amazon ventured into manufacturing. Amazon launched Prime in 2005, a membership program that, offers unlimited movie streaming, music library, TV Shows, and e-book in addition to shipping, benefits (Amazon, 2019). All the information is supported with data from the most trusted sources. In the same year, Amazon launched a voice-, activated speaker Amazon Echo along with its built-in virtual personal assistant Alexa (Pino &, Chacksfield, 2019) and the Fire TV Stick, a flash-drive streaming device with voice-activated, remote control. Available at: https://www.pymnts.com/subscription-commerce/2019/changing-video-streaming-services-market/ Accessed March 16, 2020, Statista (2020). Let us discuss on the SWOT analysis of Amazon. Ranked List of Organizations with 1000 or More Patents Granted During the Period, as Distributed Either or Both. To run an e-commerce website with millions of visitors each day the company had to invest heavily in its server infrastructure. To have control over its operating competences, it continues to maintain a low price for Amazon’s customers. The Amazon Echo Dot is the most affordable smart speaker you can buy, and it's just as smart as the original Echo. Internet (Amazon Web Services, Amazon Video), Worldwide (Amazon Marketplace in 17 countries), 280.522 billion (2019) 20.5% increase over 232.887 billion (2018), 11.588 billion (2019) 15% increase over 10.073 billion (2018). This preview shows page 1 - 4 out of 7 pages. Additional competitive factors for our seller and enterprise services include the quality, speed, and reliability of our services and tools, as well as customersâ ability and willingness to change business practices.â. Available at: https://www.amazon.com/gp/help/customer/display.html/, Market Wired (2013). Amazon growth rate compared to e-commerce sales growth in U.S. Amazonâs business model includes accommodating third party sellers who are able to offer their own merchandise on Amazonâs sites and whose products therefore compete against Amazonâs. In addition, we offer Amazon Prime, a membership program that includes unlimited free shipping on over 100 million items, access to unlimited streaming of tens of thousands of movies and TV episodes, including Amazon Original content, and other benefits. Available at: https://www.microsoft.com/investor/reports/ar19/index.html Accessed March 16, 2020, Alphabet Inc. (2020). The company is guided by the following main principles: For each of Amazon’s segments, they serve the primary customer sets that contain customers, developers, sellers, enterprises, and content creators. Furthermore, in 2006, Amazon launched the Amazon Web Services. The major weakness is its imitable business model, failures of a few products, and tax-related issue. Amazon sees a huge opportunity in the industry when it expands its business to the offline market as well and enhances its distribution network. Ovidijus is the founder of SM Insight and the lead writer since 2013. Course Hero, Inc. A SWOT analysis is a planning tool that uses internal and external data to identify the, strengths, weaknesses, opportunities, and threats of the company in order to develop a business. In comparison, Walmart offers only 43 million SKUâs in its online shop, or just 36% of the number of products that Amazon offers. Video Streaming (SVoD). What Now? Amazon Background. Realizing business value with AWS. Selection.
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